Real Estate
Ledger
The complete guide to our visual identity, voice, and how we present ourselves to the world.
Real Estate Ledger exists to bring clarity and permanence to property ownership—organizing every document, warranty, and record into a single trusted source of truth.
The Palette
Toggle the theme (sun/moon icon) to see how our colors adapt for light and dark modes. Each mode uses optimized color values for accessibility and visual harmony.
The signature color of Real Estate Ledger. Represents trust, stability, and the clarity we bring to property documentation.
Like the architectural drawings that start every great property. Used for deep backgrounds and premium contrast.
Inspired by the historic deed papers that transfer ownership. A warm, clean foundation for content.
Hover, Active & Focus
Interactive elements transition through distinct color states. Hover over and click the demos below to see the actual transitions in action.
Primary Button
Base → Hover → Active progression
Background Hover
Subtle hover transitions for cards and rows
Secondary Button
Lighter button variant hover
Link Hover
Text color transitions for links
Here is some text with a clickable link inside it.
And another example link to hover over.
Contrast Guidelines
Content must have strong contrast and good visibility on backgrounds. Use only these approved color combinations to ensure accessibility compliance.
Marketing Typefaces
Inter Display for headlines and Inter for body text. Clean, modern, and highly legible across all devices.
semibold
medium
Inter
A typeface carefully crafted for computer screens with tall x-height for improved readability.
the property
document hub
abcdefghijklmnopqrstuvwxyzABCD
EFGHIJKLMNOPQRSTUVWXYZ01
23456789@#$%^&*()__+[]{}?>
visual identity
The Ledger Mark
Three rising forms that represent growth, structure, and the layers of property history. Use consistently across all brand materials.
Real Estate Ledger 
Real Estate Ledger Use on light backgrounds: Parchment, Clear Title, Open House. This is the primary logo color.
Use on dark backgrounds: Blueprint, Foundation, Ledger Blue, Mortgage. Provides maximum contrast.
Do
- Use the official logo files provided
- Maintain clear space requirements
- Choose the right color variant for your background
- Keep proportions locked—scale uniformly
- Let the logo breathe
Don't
- Stretch, squash, or rotate the logo
- Add shadows, glows, gradients, or effects
- Change or substitute the colors
- Place on busy, patterned, or low-contrast backgrounds
- Recreate, redraw, or "improve" the logo
- Pair the mark with different typography
- Crowd other elements too close
How We Communicate
Clear, confident, and helpful. We speak with authority while remaining approachable and human.
"Your property documents, finally organized."
Lead with Clarity
Say what you mean. Avoid jargon, buzzwords, and unnecessary complexity. If a simpler word works, use it.
"Leverage our cutting-edge document management solution to optimize your property portfolio."
"Keep all your property documents in one place. Find what you need in seconds."
Be Helpful, Not Salesy
Focus on solving problems, not pushing products. Explain benefits through the lens of the customer's needs.
"Sign up now for our premium features! Limited time offer!"
"Need to share your home's warranty info with a buyer? Generate a report in one click."
Status & Feedback
Vibrant colors that communicate system states and user feedback. These colors remain consistent across light and dark modes for instant recognition.
The deal is done! Celebrates successful completions and confirmations.
Like a pending offer—attention needed but hopeful.
Something needs resolution before moving forward.
Color Table
Complete color reference with one-click copy. The swatch shows the current theme's color, and you can copy either light or dark hex values.
| Swatch | Role | Light Mode ● | Dark Mode | |
|---|---|---|---|---|
| Core | ||||
| Primary | Ledger Blue | Curb Appeal | ||
| Secondary | Blueprint | Foundation | ||
| Neutral | Parchment | Blueprint | ||
| Supporting | ||||
| Accent | Clear Title | Mortgage | ||
| Highlight | Open House | Equity | ||
| Interactive | Curb Appeal | Ledger Blue | ||
| Interactive | ||||
| Primary Hover | Ledger Blue Hover | Curb Appeal Hover | ||
| Primary Active | Ledger Blue Active | Curb Appeal Active | ||
| Surface Hover | Escrow | Inspection | ||
| Secondary Hover | Ledger Blue | Curb Appeal | ||
| Status | ||||
| Success | Settled | Recorded | ||
| Warning | Pending | Under Contract | ||
| Error | Contingent | Subject To | ||
Need Brand Assets?
Download our logo files, get additional assets, or ask questions about brand usage.
sales@realestateledger.io